Author Archives: Louise Severinsson

1. Check out our new project!

   27 maj, 2020 16:13 Leave a Comment

   During the past week, our exciting and awaited cooperation with ICA Gruppen started. You can now find several of our tasty recipes brought to you by our #marketing department on their website (link at the end of this post). It has been an amazingly fun #project to work on. We produced tailored recipes for how to make the best Liba-pizzas and Liba-snacks (but of course, you probably already know that the possibilities with our bread does not stop there …) On the ICA #website thousands of people gather #inspiration for different meals and occasions, so for us it feels amazingly great to be presented there. You can find our recipes here; https://lnkd.in/dew57qKhttps://lnkd.in/d-C9QMK

2. Our CEO

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   “To me, it is more than just a job. It is about carrying a flag with huge pride.”

   Our CEO Elias Fadel is the sixth generation whom cherish the art of baking genuine flatbread. You have been with the family bakery Liba Bröd for almost six years now! Looking back, what aspects of being here are you particularly fond of? “Being a part of a very warm and vibrant #workplace. There is a mutual understanding here that behind each individual at Liba Bröd there is a story, where every employees’ unique skill set and background are valued. A lot of focus is put into creating a workplace for #community and happiness!” According to Elias, working at a bakery might not always be quite what you would expect. “Believe it or not, working as a CEO at a bakery is more dynamic than you might think. At Liba Bröd we continuously re-evaluate our offers and ourselves, in order to provide our #customers with an adaptiveness and flexibility. But, what makes this place truly unique as a workplace is the balance between professionalism and fun, making it a wonderful place to spend your working hours.“ The decision to work in the family #business, was it an easy one? “To me, it is more than just a job. It is about carrying a flag with huge pride.”

3. Marketing Manager – Eliane

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   Today we’re having a chat with the #Marketing Manager of Liba Bröd – Eliane Fadel She is driven by challenges, that’s when she’s right in her element. As a company with an ever increasing #growth, with short chains of decision making and where the board unanimously agrees that we always need to be better, she feels right at home. What is the best part about your #job? “It’s the opportunity to have a #team of my own. When the team grows in their ability to deliver a higher level of #work it challenges you to grow. It motivates me to continuously deliver the best performance that I possibly can. To optimize our work processes and match the right competence with the current goal!” What do you like most about Liba Bröd as a #workplace? “The youthful spirit that promotes a creative work environment. We hold a huge amount of respect for each other, and we value each others competence. This is, if you ask me, what I see as the biggest contributing factor to the strong sense of #community that we have.”

4. Project day

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   During 2020, the #marketing and #sales departments will work more closely than ever before. We have a lot of different #projects brewing. It’s important that we utilize the two departments respective #competence to the fullest. If we do this, we make sure that the end result as experienced by the customer, be it #B2B or #B2C, is as great as it possibly can become. In the picture we see Eliane Fadel and Louise Severinsson, who are planning some of the upcoming #campaigns for #2020. It will be an eventful year, to say the least!

5. We are live on Pinterest!

   15:52 Leave a Comment

   Towards the end of last year we started our very own #YouTube channel, and now it’s time for #Pinterest! You can now find an assortment of yummy and inspiring #recipes using #LibaBröd as the main ingredient or as a component. We hope to inspire people the endless #possibilities of our bread, and at the same time be present on a channel where lots of bread and #food lovers spend their time. Stephanie is in charge of making sure that every new recipe that we create finds its very own home on Pinterest, and we are super excited about being live! You’ll find our page here: https://lnkd.in/gURca42

6. Meet the team – Nour

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   Meet Nour Habli, our bouncy and lovely order receiver! Nour has been with us here at Liba Bröd for three years, and her #responsibility lies in receiving and handling all of our orders. An important part of her work is building the relationship between Liba Bröd and the customers, and that we succeed in conveying our #knowledge and #passion in not only our products, but also in the day to day interaction with the people we work with. When we ask Nour what she thinks is the best part about her work, she has this to say: ”The best part about my job is the possibility to get to know our customers. My job is built upon the notion of understanding the customers’ needs, and being able to provide them with the best service possible, regardless of the situation. This part becomes so much easier when you have had the possibility of building the #relationship up from the start! With the regular contact you build a kind of special bond, and the customers feel like colleagues. They really bring a lot of positive energy into my daily work!” And Nour, what do you think is the best part about #LibaBröd as a workplace? ”That every day feels like coming home! My colleagues really feel like my very own, special little family. It truly is a wonderful place to work.”

7. Meet the team – Tobias

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   Meet Tobias Larsson, Quality and Food Coordinator! Tobias is one of several others who keeps an extra eye on the quality of food that goes out to our #customers. His job consists of continually assuring a high and satisfactory #quality of products, keeping track and control of processes, and also making sure that we are always improving. He loves working with food, as it is a “living” product. There is a lot that you need to be knowledgeable about and up-to-date on, as in this line of #business one can never compromise or bend the rules, as quality is everything. “My work contains of quality control and staff training on food safety. I really appreciate the company is always striving to expand and further #develop itself, which of course brings on a a lot of workload on our department. I think it’s both challenging, and very fun at the same time!” What is the best part about Liba Bröd? “I’d have to say the dynamic between the staff. We have a lot of colleagues from different countries and backgrounds, which creates a wonderful mix of people, all gathered at one #workplace”.

8. New recipes

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   ”The bread of #possibilities”

   During this week, the #marketing department has been working full time on our #exciting recipes! We have also begun a bigger and awaited #project, which in itself contains a lot of recipes. This will be published during week 22. The project aims to provide full focus on why we call our bread ”The bread of #possibilities”. With the finished result, we hope to #inspire different households in #Sweden and around #Scandinavia. Below you will find some behind the scenes-material, produced by our awesome colleagues in marketing; and Louise Severinsson!

   

   

9. Kick off – conference

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   Kick off – conference

   Two weeks ago, we had a kick off-conference/workshop focused on reaching this years #goals in the best way possible. In doing this, we also passed around valuable input and suggestions to each others departments. This week, we followed up on our #workshop and each department presented how they will proceed with the inputs they got from last meeting. Beyond reaching a common ground in our goals, we have also achieved the opportunity to engage in our #colleagues work, which strengthens the unity as well as ignites the energy. #2020 will be a tough one, sweaty, intense and lots of fun for all departments. A lot of focus will lie on continued #growth and streamlining our processes. Also, we’re going to do what we do best – bake a lot of bread!