Author Archives: Louise Severinsson

1. Liba Tannour

   1 oktober, 2020 17:10 Leave a Comment

   Liba Tannour is one out of many flatbreads found in our #assortment. It is a soft and thick flatbread with a ”bubbly” surface, and with a history that spans thousands of years back in time. 

   The story of the well known Tannour began in south and west Asia, and is baked using the same principle today as back then. Nowadays, you can find unique variants of Tannour all around the world, using different methods, shapes and names.

   To stay true to its origin and be considered a ”real” Tannour flatbread, it has to be baked on one side. This is traditionally done using a clay oven, and baking bread in this manner is one of the most old-fashioned ways of baking bread in the history of mankind.

   The Arabic umbrella term for bread that is baked using this technique and originates from the western parts of Asia (where Libanon is located) is ”Khubz Tannour”, which translates to ”Clay oven bread”. 

   Just like its name, Tannour flatbread is a simple yet incredibly delicious piece of #history. It is therefore with great pride that we cultivate this tradition, and offer this magnificent bread in our #selection!

   #LibaBrod#LibaBröd#BehindTheBread

2. Website – Arabic!

   4 augusti, 2020 10:55 Leave a Comment

   Right now, we are in the middle of an exciting #project! 

   Our website is receiving an additional language option in Arabic.

   Some of our customers has Arabic as their native language. We want to be able to meet our customers as much as possible in every situation, and provide them with information in an accessible and simple way. 

   In the picture we see Louise Severinsson from Marketing, who has been busy with handing over every single piece of text from the website to our Arabic Copywriter. Exciting indeed!

   #LibaBröd#LibaBrod

3. Flatbread

   10:52 Leave a Comment

   Among our different types of flatbread, we have Liba Råg (Liba Rye). It’s a bread ingrained with just as much love and craftsmanship as our Liba Original, but with a different baking process and ingredients.

   Liba Råg is free from #additives and is baked on rye wholegrain (61% of it!). In other words, Liba Råg is incredibly rich in fiber, which gives us a coarser bread with a lot of taste which is noticeable with every bite.

   There is an entire science behind every type of bread that we choose to produce. Finding the perfect composition of ingredients, fermentation process, and time spent in the oven, are all crucial for a perfectly baked flatbread. Every grain, minute, and moment matters, so you can enjoy a truly wonderful flatbread.

   With our versatile bread, we want to be the number one choice, regardless if you’re looking for white or wholegrain bread. Therefore, we spend a lot of time with R&D (#research & #development), so that we may continue the strive to always improve our bread and expand our flatbread selection.

   #LibaBröd#LibaBrod

4. Meet the team – Pierre

   10:47 Leave a Comment

   Say hi to Pierre!

   Every workday he gets up at midnight, to be at work, and ready to go at 1 a.m. He is one of all of our amazing drivers who make sure that there is always fresh bread on the shelves of our retailers.

   Pierre has worked as a driver with us for 11 years, and to him, Liba Bröd is like a family. 

   When we ask him what he values the most in his daily work routine, he answers this:

   ”I appreciate the customer contact and visiting our retailers. To be able to provide something beyond an ordinary delivery is something that I find very valuable. Putting in the extra time and effort is never a bad idea, and usually, it comes back in the shape of a reward at some point. It’s a great feeling!”

   #LibaBröd#LibaBrod#BehindTheBread

5. Smarketing meeting

   10:46 Leave a Comment

   The #Smarketing (Sales & Marketing) project is in full swing, and we are hard at work with bringing the #teams together to create new opportunities as early as during 2020.

   Both departments have valuable knowledge and with a tightly knit cooperation, together we can make sure that every competence and #insight is utilized.

   During our last meeting, we went over the significance of each and every encounter with a customer. Being in direct contact with #customers, the sales department had the opportunity to raise important questions and cases they handle regularly. Together we created ”tools” that will strengthen our customer service. 

   #LibaBröd#LibaBrod

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6. Meet the team – Sergio

   10:44 Leave a Comment

   Say hi to Sergio Fadel! 

   Sergio is currently working with #research and #development (R&D) at Liba Bröd. A challenging yet fun task that includes activities that the company undertakes to innovate and introduce new products. 

   We asked Sergio what he likes most about his job: 

   ”The answer is easy, being a part of bringing the company forward! My task is to identify what we lack in our assortment and how we can fill that gap. It is both a challenging and fulfilling #job, with a lot of variety” 

   What is your favorite part about Liba Bröd as a #workplace? 

   ”Being a part of a #community that promotes personal development and that the company gives me space to grow. In addition to that, it is my colleagues, of course. It may sound like a clichée, but I really mean it!” 

   #LibaBröd#LibaBrod

7. Smarketing

   10:42 Leave a Comment

   During Q3 and Q4 of 2020, sales and marketing will work together even closer than before, and in doing so form a #Smarketing team. We do this to give ourselves a better chance of helping one another, and together reach our full potential by providing, pin point and acknowledge #market demands and customer needs.

   Both departments will function as support for each other, and will be able to provide the other with the right tools and information. By doing so, we believe that we have a higher chance of reaching our #goals.

   In the past week we started this new #cooperation with a wonderful kick-off! We discussed in which ways we can help each other, why we should help each other, and also showed a glimpse of upcoming projects. Super exciting, to say the least!

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   #LibaBröd#LibaBrod

8. Meeting – Quality & food safety team

   10:37 Leave a Comment

   Every month, all #team leaders within the company gather to debrief the previous months. Present are also our Quality & Food Safety team. 

   All of our team leaders are trained Quality Controllers (QC), to strengthen our #corporate mindset regarding quality. 

   During these meetings, everything from health requirements, #safety routines and processes are being discussed, as well as previous and upcoming events. We constantly look over our product quality – and how we can improve further. 

   As we grow, a tightly knit cooperative mindset becomes even more important, and that we always are meticulous and never compromise on quality.

   If we are to continue baking high quality flat bread, we also have to continue being the best team, and that is only possible by continuously improving.

   #LibaBröd

   

9. Behind the bread

   8 juni, 2020 17:26 Leave a Comment

   At first glance, flatbread as a product might easily be perceived as modest and simple. But the fact is, there are a lot of different types with heaps of science, tradition and trial & error that have contributed to the Liba Bröd we know today. 

   In our assortment, you will find five different types of flatbread. Each one baked in a specific way, with different ingredients and #processes. Some of them are coarser, and some are fluffier. Others have more texture, and some have a softer consistency than the original bread. What they all have in common, is that they have oriental roots, are completely #vegan and free of #additives – with an incredible amount of heart and #passion baked into them. 

   For us, flatbread is all about cultural heritage, a craft and a skill. We devote all of our time to testing, tasting and feeling, to never stop improving. We do this, so that our #customers can continue to enjoy a fantastic bread, made to feel simple.

10. New website

    28 maj, 2020 10:33 Leave a Comment

    During last week, a long-awaited and exciting #project finally begun! Our #marketing department are in full swing coming up with everything needed for our new website, but it doesn’t end there. Besides a full makeover and several new languages to choose from, a brand new feature that has been highly requested will also be added – an entire recipe page! The recipe page will contain tons of recipes for different meals and dishes made with Liba Bröd, loaded with a lot of inspiration, food hacks and creativity. We are so excited about sharing our new #website with all of you in the near future, and both give value and inspiration to our #customers.